One Powerful Growth System!
Julie Anne Davis, founder of AesthetiEdge, sharing the medspa growth formula

— For medspa owners past $1M— and the investors buying them

The one-two punch that turns a busy medspa into an elite, self-running asset.

Most $1M medspas are not short on talent. They are short on two things: demand that arrives on its own, and a team that runs the place at your standard when you are not in the building. Fix both at once and the business stops being a job. It starts being an asset.

This is the exact pairing that carried Julie Anne Davis's own medspa group to a private equity exit — and it is now available to you.

Punch One · Demand

FOMO.ai fills the schedule.

Done-for-you AI-era marketing that puts your practice inside the answer — on Google AI Overviews, ChatGPT, Siri and every voice search your next patient makes.

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Punch Two · Delivery

AesthetiEdge runs the house.

The Million Dollar™ operating system: scripts, training, huddles and dashboards that turn every booking into revenue — without you on the floor.

Contact FOMO for a Free ConsultA 20-Minute Call for Medspa Owners & Investors at $1M+

No pitch deck. We take a unique and modern “personalized health” approach and do what it takes to get you humming.

  • $1M–$20M in revenue
  • Single flagship or multi-location
  • Owner-operators & PE-backed groups
  • Injectables, lasers, wellness, GLP-1

Why $1M medspas stall at $1M

You did not build a plateau. You built a business that still needs you.

Growth past seven figures is never only a marketing problem or only a team problem. It is always both, and they feed each other. Leads go cold because nobody follows the script. Nobody follows the script because the schedule is too thin to practice on. Round and round.

  • “Our marketing spend goes up. Our booked hours don't.”

    Search moved. Buyers now ask a question and take the answer. If your practice is not the answer, more ad budget just buys a more expensive version of invisible.

    FOMO.ai solves this

  • “When I'm off the floor, conversion falls off a cliff.”

    The standard lives in your head, not in a system. Every consult becomes a coin flip on whichever team member happens to pick up the phone that day.

    AesthetiEdge solves this

  • “Great months, terrible months, no way to predict either.”

    Without memberships and treatment plans, you restart from zero on the first of every month — and buyers discount that revenue heavily at the table.

    Takes both to solve

Two companies, one system

A fully integrated approach to medspa market value and growth.

Integrated means one plan, not two vendors. FOMO.ai owns getting the right patient to raise their hand. AesthetiEdge owns everything from that moment forward — the consult, the team, the treatment plan and the recurring revenue behind it. Two firms, one set of numbers we are both judged on.

Delivered by FOMO.ai Punch One

Be the answer, not a link.

Done-for-you AI-era marketing

Your next patient is not scrolling ten blue links. She is asking a question out loud — to Google's AI Overview, to ChatGPT, to her phone in the car. FOMO.ai builds your practice into those answers at scale, pairing AI production speed with human editorial judgment, then measures it against booked appointments rather than impressions.

You approve a direction once. After that it runs. No content calendar to babysit, no agency chasing you for captions, no ad account you have to learn.

The marketing side, in one line: it is done for you, around the clock. You will not write a post, brief a designer, or open an ad manager.
  • Answer-engine authorityHundreds of the real questions your market asks — answered, published and structured so AI assistants cite you by name.
  • Voice and local search capture“Best medspa near me for…” is a spoken question with one winner per location. We go get it, per location.
  • Always-on content engineSite pages, email, social and long-form — produced continuously in your brand voice, reviewed by humans before anything ships.
  • Speed-to-lead in minutes, not daysEvery inquiry answered fast, day or night, and routed straight onto the schedule instead of into a voicemail graveyard.
  • Always on, 24/7Your marketing does not keep office hours. An inquiry at 11pm on a Sunday is worked the same way as one at 11am on a Tuesday — and none of it lands on your desk.
  • Revenue attribution, not vanity metricsReporting tied to booked and completed appointments — the only two numbers an investor will ever ask about.

The moment that patient raises her hand, FOMO.ai hands off to AesthetiEdge.

Delivered by AesthetiEdge Punch Two

A team that performs at your standard, on your day off.

The Million Dollar™ operating system

Demand is only half of it. What happens after the phone rings is where medspas win or leak. AesthetiEdge installs the language, the ladder and the rhythm: the Million Dollar Phone Call™ for conversion, the Million Dollar Huddle™ for daily accountability, and the Million Dollar Provider™ onboarding path that takes a new hire from day one to fully autonomous on a graduated 30/60/90 ladder.

It is built to be enjoyable. Short modules, real scripts, graded checkpoints, certificates your team actually wants to earn. Training that people finish, because it feels like leveling up rather than homework.

The training side, in one line: it is genuinely fun, it takes minutes a day, it fits around whatever shifts your team happens to work, and nobody has to teach a single session.
  • The Million Dollar Phone Call™Word-for-word consult and inquiry framework that turns price-shoppers into treatment plans. The single highest-leverage hour in the practice.
  • 90-day provider onboardingPre-boarding, clinical governance, a graduated autonomy ladder and 30/60/90 gates — so a new injector ramps to revenue on a schedule, not a hope.
  • We train your AI in your voiceYour intake forms, brand philosophy and consult standards become the brief your AI assistant runs on — so automation sounds like your best employee, not a bot.
  • Avatar video, if you want itOn-camera presence without the camera: consult explainers, pre- and post-care and onboarding videos produced for you, refreshed whenever your menu changes.
  • Built around your team's real schedulesShort, self-paced modules your injectors, front desk and NPs finish between patients or at home. Nothing to schedule, no closing the floor for a training day, and nobody left behind because they only work Thursdays.
  • Success Tools, ready to useSmart intake forms, brand philosophy guides, KPI trackers and launch workbooks — customizable, branded to you, and live the day you get access.

Why both, why together

Marketing without an operating system is noise. An operating system without demand is theory.

Run them as a pair and the practice starts to behave like a machine: full days, predictable months, a team that self-corrects, and an owner whose presence is a choice rather than a requirement. That is what “hums like a Maserati” actually means — you can hear it running from the dashboard.

We fight the fight for you, 24/7 — so you can go enjoy your life.

FOMO.ai is done for you, around the clock: the marketing never sleeps, never takes a holiday and never waits for Monday. AesthetiEdge was built on purpose around the way medspa teams actually work — split shifts, part-time injectors, nobody free at the same hour — so training happens without ever pulling your floor together. Two firms, one scoreboard, one shared obligation to move your market value and hand you back your evenings.

85%

Schedule density

Target booked-hours utilization per provider

FOMO.ai
40%

Recurring revenue

Share of monthly revenue on membership or plan

Both
70%

Consult conversion

Consults that leave with a treatment plan booked

AesthetiEdge
20%

Owner dependency

Share of operations that still require you personally

AesthetiEdge

These are the operating targets we build toward and measure against — the same four dials a buyer reviews in diligence.

What you actually do

Your part is small on purpose.

Elite practices are not run by heroic owners. They are run by systems that make ordinary Tuesdays produce extraordinary numbers — whether or not you walk in the door. That is the whole point: we take the fight, you take the evenings back.

Medspa leadership team running a daily huddle without the owner present
The goal

A room that runs the meeting, hits the number and makes the call — while you are somewhere else entirely.

Done for you

We handle

FOMO.ai

  • Answer-engine, voice and local search strategy for every location
  • All content production, editing, publishing and refreshing
  • Lead response, nurture sequences and reactivation campaigns
  • Attribution reporting tied to booked appointments

AesthetiEdge

  • Your full training library, assessments and certificates
  • Consult scripts, huddle rhythm and provider onboarding ladder
  • Configuring and training your AI assistant in your brand voice
  • Avatar and explainer video production, on request
  • KPI dashboards and the monthly numbers review

Your side

You handle

  • One 90-minute brand and standards session at the start
  • Approving the direction — once, not weekly
  • Assigning your team their training path (about four clicks)
  • Showing up to one monthly numbers call
  • Deciding what to do with the hours you get back
Julie Anne Davis presenting the medspa recurring revenue model

Recurring revenue

Stop restarting at zero every month.

A medspa that sells single treatments is a retail shop. A medspa that sells memberships and multi-visit treatment plans is an asset with a valuation multiple. This is the part most owners postpone — and the part every buyer looks at first.

Built jointly · FOMO.ai + AesthetiEdge
  • 01 Design the membership

    Tiering, pricing, banked value and inclusions built around your actual service mix and margins — not a template borrowed from someone else's market.
  • 02 Script the offer

    Your team learns to present it inside the consult, in language that feels like care rather than a sale. This is where the Million Dollar Phone Call™ earns its name.
  • 03 Automate the retention

    Rebooking, reactivation and plan progression run in the background, so lapsed patients get pulled back before they become someone else's patient.
  • 04 Report it like an operator

    Deferred revenue handled correctly, EBITDA normalized, cohorts tracked — the reporting discipline that survives due diligence instead of triggering a re-trade.

Where this came from

We did not study the playbook. We lived it.

AesthetiEdge was built out of a real medspa group — scaled, systematized and sold to private equity. FOMO.ai now runs the marketing engine for that same portfolio, and has done the same for consumer brands including Noom, Minted and PetMeds.

What you are looking at is not a theory about growth. It is the recipe two operators used, refined under the scrutiny of institutional owners, and packaged so you do not have to spend a decade discovering it the expensive way.

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Every owner I meet is one system away from a business that runs without them. Almost none of them are one idea away.

Julie Anne Davis, KOL, MHA, JD Founder, AesthetiEdge

Straight answers

What medspa owners ask before they start.

Both companies

The one-two punch is pairing a done-for-you demand engine with an installed operating system. FOMO.ai generates and captures demand by making your practice the answer in AI search, voice search and local search. AesthetiEdge converts and retains that demand through the Million Dollar™ training system, so your team performs at your standard whether or not you are on the floor.

Practices that fix only one side stall. Marketing alone produces leads nobody converts. Training alone produces a great team with empty chairs.

AesthetiEdge

Four things have to leave your head and enter a system: how leads are answered, how consults are conducted, how providers are trained and graduated to autonomy, and how performance is measured. AesthetiEdge installs all four as documented, teachable, trackable process — scripts, a 90-day provider onboarding ladder, daily huddles and KPI dashboards.

Owner dependency is a measurable number, not a feeling. We target reducing it to roughly 20% of operations within the first year.

Both companies

Yes — that is precisely the fit. This program is built for practices between roughly $1M and $20M in annual revenue, whether that is one flagship location or a multi-location group. Below $1M the constraint is usually still owner capacity, and a lighter engagement makes more sense. Above $20M, we work with the ownership group directly on portfolio-level rollout.

Both companies

It works better for them. Local and voice search are won location by location, so every site gets its own answer-engine footprint rather than sharing one brand page. On the operations side, a documented training system is the only practical way to hold a consistent standard across sites — it is what makes location three perform like location one.

Private-equity-backed groups typically use this as the standardization layer across an acquired portfolio.

FOMO.ai

By answering questions, not chasing keywords. AI assistants and voice search return a single synthesized answer rather than a list of links, and they build that answer from sources that address the specific question clearly, credibly and in structured form. FOMO.ai maps the hundreds of real questions your market asks, publishes authoritative answers to them in your brand voice, and structures your site so assistants can cite you by name.

The practical effect: when someone asks their phone which medspa near them does a given treatment, you are the practice it names.

FOMO.ai

All of the production. You do one brand and standards session at the outset and approve the direction. After that, strategy, writing, publishing, email, social, lead response and reporting are handled. You are not writing captions, briefing designers, or logging into an ad platform.

AesthetiEdge

Yes, both are included capabilities. We take your intake forms, brand philosophy guide and consult standards and use them to train your AI assistant, so automated conversations sound like your best employee rather than a generic chatbot. Avatar video is optional — on-camera-quality consult explainers, pre- and post-care and team onboarding videos produced for you, and re-cut whenever your menu or pricing changes.

AesthetiEdge

Yes — it was designed that way from the start. Medspa teams almost never share a free hour: injectors work split shifts, the front desk covers opening and closing, and part-time providers may only be in twice a week. So the training is short, self-paced and finished individually, on a phone or laptop, between patients or at home.

You never close the floor for a training day, never lose revenue to a group session, and no team member falls behind because of the shift they happen to work. On the marketing side, FOMO.ai runs 24/7 regardless of who is rostered.

Both companies

The two sides move on different clocks, which is part of why they are paired. Team performance shifts fastest — consult conversion typically responds within the first 30 to 60 days, because scripts change behavior immediately. Answer-engine authority compounds over 90 days and onward, and keeps compounding after that rather than stopping when spend stops.

Both companies

That is the design intent. Buyers pay premiums for documented systems, recurring revenue, low owner dependency and clean reporting — the four dials this program is explicitly built to move. Whether you sell in two years or twenty, the version of the business that scores well in diligence is also the version that is more enjoyable to own.

Julie Anne Davis celebrating a medspa milestone

The recipe, passed on

We cracked the code. You can just run it.

Twenty minutes, your numbers on the table, and a straight answer about which punch you are missing. If it is not a fit, we will tell you that too.

Contact FOMO for a Free ConsultA 20-Minute Call for Medspa Owners & Investors at $1M+ Ask Me AnythingMessage Julie Directly Here

For practices at $1M+ in revenue, single or multi-location.