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THE TRAINING SYSTEM THAT INSPIRES ELITE PERFORMANCE
Aesthetics Investors, Medspa Owners - $1M in Revenue & Growing Multi-Locations!
Do you Need Training Systems That Naturally Guides Uniform & Consistent Productivity?
Do you Need Astute, Proven Experts to Train Your AI?
AesthetiEdge
Performance Training Systems for Aesthetic Practices and Industry Partners.
Your Structured Path to Elite Status and Scalability in the Aesthetics Industry.
Enterprise-Level Trainings & Operational Protocols for Medspa Owners, Investors, Aesthetic Drug Companies, Aesthetic Technology Manufacturers, and other Industry Providers Seeking Higher Profitability, Differentiation, Market Share, Optimum Market Value, Quality Assurance, and Measurable, Healthy Multi-Location Growth.
MedSPA PROTOCOL TRAININGS & Tech.
THE SCIENCE BEHIND BUILDING EMPIRES.
PRIVATE EQUITY (PE) IS CONSOLODATING THE AESTHETICS INDUSRTY AT RECORD SPEED.
We Bring the Operational Infrastructure PE Groups Are Missing — and Elite Medspas Can't Afford to Skip.
AS PRIVATE EQUITY (PE) COMES KNOCKING ON DOORS...
Are you as impressive, differentiated, and as operationally sound as you can get?
Most platforms acquire fast and operationalize slowly — leaving inconsistent consult quality, missing AI agent opportunities, undertrained teams, and unrealized revenue across every location.
- Julie Anne Davis, Founder, MHA, JD
Wellness Launch Academy Exists to Close that Gap.
Our systems enable practice owners to enjoy driving their profitability to elite status in all locations.
We deliver the structured training infrastructure that separates top-performing practices from the rest: repeatable clinical protocols, revenue-driving sales systems, hyper-efficient AI agents, leadership pipelines, and the operational foundation that makes practices profitable, scalable — and acquirable.
It's one thing to implement AI, It's another to set it up & train it properly.
WHAT IS "STRUCTURED TRAINING INFRASTRUCTURE?"
We systematize measurable success across locations.
The tech is the ongoing training and accountability.
Plus, it all stays updated, everywhere.
Website
Structure
Visability
& Conversion
SOPs &
Protocols
Operational
Best Practices
Revenue
Systems
Sales &
Profitability
Patient
Acquisition
Marketing &
Consult Training
AI Agents
& SEO
Automated
Efficiencies
Leadership
Training
Operations &
Succession
Optimizing successful investments and assimilations
Bringing repeatable and scalable approaches and differentiation to every practice we touch.
LOOK AT THE ROI IN MASTERING THIS ONE STEPPING STONE!
AESTHETIEDGE
What Is Your Phone Leaking?
Drag the sliders to your numbers — and see the revenue you've already paid for.
Step 1 — Your Practice Today
Calls, texts, and web leads — per location
Inquiries that become booked appointments
Standardized phone training, every employee, every time — model it conservative or confident
Treatments + retail + memberships, first 12 months
Step 2 — The Same Phone, Trained
Step 3 — Multiply It Across the Platform
One practice or a PE-backed platform
Fixed costs are already paid — most of this drops through
EBITDA multiple at sale or recapitalization
Recovered Revenue
$540K / yr
Across 1 location, from existing lead flow.
→
EBITDA Lift
≈ $324K / yr
Recovered revenue flowing through at your margin.
→
Enterprise Value Created
≈ $1.9M
EBITDA lift × exit multiple. The training layer prices like an asset — because it is one.
These are your sliders.
Let's replace them with your real data.
Let's replace them with your real data.
Julie Davis-Hunter — Founder, AesthetiEdge
Scaled & sold her own practice to private equity
[email protected]
Scaled & sold her own practice to private equity
[email protected]
Illustrative planning model, not a projection or guarantee. Booking-rate lift, patient value, flow-through margin, and exit multiples vary by practice and platform. AesthetiEdge models engagements with your actual call volume, conversion, and margin data.
Built for Scale.
Engineered for Profit.
Proven in Multi-Million Dollar Medspa Growth.
From patient acquisition to operational excellence, we deliver the systems, strategies, and medspa training infrastructure that transform aesthetic practices into high-performing, investment-ready businesses - positioned to lead in a rapidly consolidating market.
Our proprietary systems enable practice owners to enjoy driving their profitability to elite status in all locations.
We're mitigating risks and optimizing successful investments and assimilations, and bringing innovative approaches and differentiation to everyone we touch.
Meet Julie Davis, MHA, JD
Founder & Former CEO,
Pura Vida Body & Mind Spa (Successful Sale 2024)
MedSpa Operator | Enterprise Training Architect
Me Time & We Time Ideas
Please feel free to bring a friend, or gift a treatment.
Julie's INSPIRATION
PAYING IT FORWARD
BUILT BY A Top Industry OPERATOR.
DESIGNED FOR SCALING PROFITABLY.
TRUSTED BY PRACTITIONERS & PARTNERS ACROSS ALL 50 STATES
After scaling her Medical Spas from inception to a multi-million-dollar, award-winning brand, as part of a PE transaction, Julie agreed to a transition period.
WHAT BECAME INCREASINGLY CLEAR TO JULIE POST SALE IS THIS:
Corporate platforms like LaserAway have centralized training models.
Most multi-location medspas and PE-backed medspa groups do not.
The medspa market is projected to exceed $29 billion by 2030.
CAGR (2021-2030): 9%.
Largest Market: North America
[alliedmarketresearch.com/medical-spa-market]
Private equity acquisition velocity has never been higher — but the systems that make those acquisitions perform are rarely in place at the time of deal close.
THOSE SYSTEMS ARE WHAT ENHANCE THE MARKET VALUE!
AesthetiEdge Has the Systems.
AESTHETIEDGE
What Is Your Phone Leaking?
Drag the sliders to your numbers — and see the revenue you've already paid for.
Step 1 — Your Practice Today
Calls, texts, and web leads — per location
Inquiries that become booked appointments
Standardized phone training, every employee, every time
Treatments + retail + memberships, first 12 months
Trained rate is at or below your current rate — drag the gold slider up to model the lift.
Step 2 — The Same Phone, Trained
Step 3 — Multiply It Across the Platform
One practice or a PE-backed platform
Fixed costs are already paid — most of this drops through
EBITDA multiple at sale or recapitalization
Recovered Revenue
$540K / yr
Across 1 location, from existing lead flow.
→
EBITDA Lift
≈ $324K / yr
Recovered revenue flowing through at your margin.
→
Enterprise Value Created
≈ $1.9M
EBITDA lift × exit multiple. The training layer prices like an asset — because it is one.
These are your sliders.
Let's replace them with your real data.
Let's replace them with your real data.
Julie Davis-Hunter — Founder, AesthetiEdge
Scaled & sold her own practice to private equity
[email protected]
Scaled & sold her own practice to private equity
[email protected]
Illustrative planning model, not a projection or guarantee. Booking-rate lift, patient value, flow-through margin, and exit multiples vary by practice and platform. AesthetiEdge models engagements with your actual call volume, conversion, and margin data.
WHAT HAPPENS IF YOU DON'T PLUG-IN AESTHETIEDGE?
The result is inconsistent consult quality, uneven clinical standards, poor objection handling, and limited repeatability across locations. For example, Well Labs Plus has acquired 30 locations in rapid succession. Like many platforms in early roll-up stages, there is not yet a comprehensive end-to-end curriculum to drive standardized performance, leadership development, and scalable revenue systems across all sites.
This is exactly the gap Wellness Launch Academy was built to fill — with a curriculum designed specifically for the operational realities of multi-location aesthetic practices.
Julie is now paying it forward.
Meet Julie Davis, MHA, JD, Founder
Former CEO, Pura Vida Body & Mind Spa (PE Exit, 2024, payout 2026)
Julie Davis did not build a training company in theory. She scaled a medspa brand from the ground up into a multi-million-dollar, award-winning operation — then successfully exited via private equity in 2024.
During her post-acquisition transition period, one reality became impossible to ignore: the PE groups buying aesthetic practices at scale do not have the training infrastructure to operate them at peak performance. The curriculum simply does not exist at the enterprise level.
So Julie built it.
Wellness Launch Academy is the system she would have invested in when she was scaling .
PE-Readiness Curriculum
End-to-end training designed to bring your practice to acquisition-ready operational standards — or to deploy across a newly acquired platform portfolio that optimizes assimilation.
Operational Performance
Standardized team accountability systems for daily booking and transaction operations — built for single and multi-location practices.
Treatment Systems
Structured clinical trainings and technology that elevates consultation quality, improves patient outcomes, and creates brand consistency.
SOPs & Succession
Specialized AI documentation and training systems that allow a practice to grow beyond its founder and maintain elite performance status.
Trainings & Services For:
Aesthetics investors and family offices.
Expert Service Providers to the industry.
Aesthetic Device Manufacturers.
Aesthetic Drug Manufacturers.
Established Aesthetic Practices.
What You Can Expect:
A notable elevation in your profitability.
Surprising operational efficiencies.
Brand recognition consistency.
Affinity for and appreciation of AI.
Lower failure risks and better QC.
Elite status is not claimed — it is earned, one deliberate stepping stone at a time. When you complete our programs, you will perform at a level most practices in this industry will never reach."
— Julie Davis, MHA, JD
Serving Every State
Located In St Johns, Florida 32259
& In Phoenix, AZ 85028
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